Ever wondered if WOM is worth it? WOM proponents have data to back that up:• People tell an average of three other people about products they like and 11 about those they don’t like
• Nearly 100% of the 10-18 age group say they sway the opinions of their friends regarding clothing and music purchases
• 80% say they influence their parents’ decision regarding food and electronics purchases
We have a nine-step process focused exclusively on WOM called the Evangelist Effect®. It creates a powerful, reliable, and measurable marketing channel and enhances the credibility of your brand (because the message is coming from an already trusted source).
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