Junk food that is good for you… now that’s innovation!

Can my co-workers with Diet Coke habits get their fix and get some extra vitamins too? I guess that’s the idea behind Diet Coke Plus, fortified with vitamins.

But is this just eating junk food with great packaging? Or is there some value to fortifying this stuff with vitamins, brain boosters, and energy enhancers?

By adding a Quality Offering to the brand, by putting a desired-but-not-so-good-thing together with an important-but-not-getting-enough-of-thing, the manufacturer can make consumers feel better about their consumption.

Imagine -- having your cake and pretending you didn’t eat it, too.