How do you BRAND what you do for a living?

I recently enjoyed a column entitled “Rich Man, Boor Man” by Peggy Noonan in the Wall Street Journal. It’s about the strange phenomenon that occurs today when you ask someone the simple question, “So, what do you do?”

She points out a shift in the meaning of job titles and descriptions. In fact, she notes, if your job has a one-word title or if it is easy to describe what you do, chances are you are not among the rich. However, if someone tells you what they do and you have no idea what they are talking about, that person is likely a member of the “new rich”.

I agree that the days of the one-word job titles or professions are gone. We must be descriptive enough to give context, yet creative enough to overcome any semblance of the same old day-to-day tasks.

Here’s a challenge for you readers of this blog: break from an inherent security of your “job.” Instead, imagine what you could do to add more value and creativity to what you offer. Then, send me a great title and an amazingly rich job description.

So, what do you do?