Tuesday, January 01, 2013

2013 business opportunities -- meeting UNARTICULATED needs

In their book "Competing for the Future," Gary Hamel and C. K. Prahalad say the all your current business comes from one quadrant:  meeting the articulated needs of your existing clients.

So, our business opportunities in 2013 are in meeting the UNARTICULATED needs of new and existing customers.

Happy new year!