Friday, December 12, 2008

3 points from my interview on Fox Business “Money for Breakfast”

If you missed it I am posting the interview I did yesterday for the Fox Business Channel’s “Money for Breakfast” segment.

Some key points from my interview:

1. It's important not abandon your brand in this economy. Those companies who keep spending money on their brand will survive.

2. To get results remember to stay customer focused. Think about what the customer wants to hear and you will be more successful in the long run.

3. Make quality improvements to core products, invest in R&D, and attribute an experience with your product.

Overall, don’t hit the “stop” button. Instead find the opportunity to go forward…fast.

Watch the full interview by clicking below.

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