Thursday, December 04, 2008

5 ways mobile marketing is on the move at conventions and meetings – “Can you text me now?”

Meeting planners are grabbing onto new mobile technologies that could help reach into the purses, belt pouches, and iPhone cases are every attendee.

Here are five mobile applications I’ve seen:

1. Hotels are using mobile technology to help with guest registration.
2. Event planners use mobile phones for surveys.
3. Conventions provide updates and schedules on mobile. (During one recent meeting, 3,274 messages were delivered to 12% of total delegates.)
4. On-demand response and polling are just a txt away.
5. One convention bureau has a .mobi website just for conference attendees to promote restaurants and other tourist spots.

Send me a note with other ways you think mobile could be used.

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