3 top trends in our crystal ball for 2009

Continuing our 2009 year in preview, here’s how Brian Cohan, our COO at Stinson Brand Innovation see things.

He was asked by PharmaVoice to name the top three trends that will impact the industry in the next year to five years. Brian says:

1. The heightened domination of technology and cost containment in the production and market research process;

2. The move toward purely “targeted” marketing; and

3. In corporate branding, increased focus on the relationship between businesses, word of mouth, core competencies and credibility, with particular emphasis on positioning and differentiation.