3 years retrospective: 3 points from my interview on Fox Business

Three years ago this week, I was interviewed on Fox Business News.  Looking back, some things have changed (the prices of stocks and gas have gone down), but many things have not.



Some key points from my interview:

1. It's important not abandon your brand in this economy. Those companies who keep spending money on their brand will survive.

2. To get results remember to stay customer focused. Think about what the customer wants to hear and you will be more successful in the long run.

3. Make quality improvements to core products, invest in R&D, and attribute an experience with your product.

Overall, don’t hit the “stop” button. Instead find the opportunity to go forward…fast.


Watch it again on our YouTube/StinsonBrand channel.

1 degree that can power a lamp for 5,000 hours

During my Fox Business channel interview last week, I referenced the Chevron campaign plugging the benefits of energy efficiency and conservation. The new "I Will" campaign aims to encourage people to use energy more wisely.

"Energy efficiency is the cheapest and most reliable source of new energy that we have," according to Chevron. "With demand for energy continuing to rise across the United States and around the world, it’s imperative that we use the resources we already have more efficiently."

In addition to TV and print ads, Chevron is also re-launching its campaign website, which provides several interactive tools that demonstrate how simple individual actions can yield measurable energy savings. For example, the site's Energy Generator demonstrates how lowering the thermostat in an average U.S. residence by one degree over the winter can save enough energy to power a reading lamp for 5,000 hours.

Learn more about it at www.willyoujoinus.com

3 points from my interview on Fox Business “Money for Breakfast”

If you missed it I am posting the interview I did yesterday for the Fox Business Channel’s “Money for Breakfast” segment.

Some key points from my interview:

1. It's important not abandon your brand in this economy. Those companies who keep spending money on their brand will survive.

2. To get results remember to stay customer focused. Think about what the customer wants to hear and you will be more successful in the long run.

3. Make quality improvements to core products, invest in R&D, and attribute an experience with your product.

Overall, don’t hit the “stop” button. Instead find the opportunity to go forward…fast.

Watch the full interview by clicking below.