Tuesday, December 16, 2008

1 degree that can power a lamp for 5,000 hours

During my Fox Business channel interview last week, I referenced the Chevron campaign plugging the benefits of energy efficiency and conservation. The new "I Will" campaign aims to encourage people to use energy more wisely.

"Energy efficiency is the cheapest and most reliable source of new energy that we have," according to Chevron. "With demand for energy continuing to rise across the United States and around the world, it’s imperative that we use the resources we already have more efficiently."

In addition to TV and print ads, Chevron is also re-launching its campaign website, which provides several interactive tools that demonstrate how simple individual actions can yield measurable energy savings. For example, the site's Energy Generator demonstrates how lowering the thermostat in an average U.S. residence by one degree over the winter can save enough energy to power a reading lamp for 5,000 hours.

Learn more about it at www.willyoujoinus.com

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