Friday, November 18, 2011

3 years retrospective: 3 points from my interview on Fox Business

Three years ago this week, I was interviewed on Fox Business News.  Looking back, some things have changed (the prices of stocks and gas have gone down), but many things have not.

Some key points from my interview:

1. It's important not abandon your brand in this economy. Those companies who keep spending money on their brand will survive.

2. To get results remember to stay customer focused. Think about what the customer wants to hear and you will be more successful in the long run.

3. Make quality improvements to core products, invest in R&D, and attribute an experience with your product.

Overall, don’t hit the “stop” button. Instead find the opportunity to go forward…fast.

Watch it again on our YouTube/StinsonBrand channel.

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