Wednesday, December 22, 2010

CAP engages our ForwardFast to brand quality management educational program

Stinson Brand Innovation is helping the COLLEGE OF AMERICAN PATHOLOGISTS establish a unique brand identity that captures and communicates the promise of its CAP 15189 Quality Management Education offering.

Using the proprietary tool ForwardFast we looked at brand associations that would resonate with their key audience, Laboratory Quality Managers, help market education as a competitive advantage for laboratories.

The new brand name QMEd and brand platform were launched at the American Association for Clinical Chemistry this year.

Read more in the current issue of ACCELERATE about how Stinson is using technology to help clients gain a brand innovation edge.

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