5 Key Adjustments to Make When Your Marketing Needs Revitalizing

By redesigning, personalizing, and making other small tweaks to your marketing strategy, your chances of increasing both market share and customer wallet share look better and better.  And we get some good tips on execution from Pat McGrew, the "Data-driven Communication Evangelist" of the Eastman Kodak Company.

She writes in DELIVER magazine about five key adjustments that can be made when you find that your marketing campaign could use some revitalizing:

1. Redesign your bills, statements, and packing slips to mirror the strategy of your direct mail, mass media, and web campaigns.  Design is the best way to connect your mailings, website, and other outlets of communication.
2. Add information to enhance dialogue in conversations with customers. Consider questions that customers are asking and use that as a jumping-off point. Chances are you’ll answer their questions, in turn reducing the number of calls you receive.
3. Use targeted educational content to focuses on engaging the consumer’s personal interests, and use it on every bill, statement, or notice you’re sending out.
4. Bills, statements, and other forms of customer communication can be great platforms for cross promotion, but only if you take the time to get to know your customer and their usage pattern. 
5. Reengage your current customer care strategy to ensure that you’re not missing any details or common characteristics about your customers. Do a little bit of research and dig deeper into your customer base. More likely than not, you’ll find out key customer information that you may have been missing.

Click here to read more of Pat McGrew's ideas.