Just in time for Valentine's Day, a free e-book edition is available of the classic 17th century book Chocolate: or, An Indian Drinke by author and physician Antonio Colmenero de Ledesma.This e-book is one in a series entitled Innovation Classics dedicated to collecting and publishing the best – or perhaps the underappreciated – innovation writing of the past. Chocolate can be downloaded at no charge from the website of SBI Publishing, a unit of STINSON Brand Innovation.
From Valentine's Day to Halloween through to Christmas, chocolate is always there to celebrate a holiday. Back in the 1630s, Ledesma explained chocolate's role in health and wellness, as well as its history, culture and sensory pleasures. While we know now that overindulging leads to calorie concerns, the right amounts of the right kinds of chocolate can actually make one feel and even look better. Further, clinical research shows that eating chocolate and natural cocoa may improve vascular health, blood pressure, cognitive health, blood flow and skin health.
In this book, you come to appreciate chocolate well beyond the health and nutrition aspects. You understand the early fascination with chocolate that is now such a part of people's lifestyles, holding a special place in holidays and celebrations.
Giving the gift of chocolate has been associated with Valentine's Day for generations. During Valentine's week, consumers will buy more than 58 million pounds of chocolate candy, which equates to approximately $345 million in sales, according to Nielsen data.
Click here to download The Innovation Classics series of e-books at no charge.
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