Thursday, February 11, 2010

1 word for the latest innovation style: “jugaad”

A recent article in BusinessWeek details the hype surrounding the latest brand innovation in innovation: jugaad. As American companies look to augment revenues without spending much, this Indian style of generating new products and services through "inexpensive invention on the fly" holds particular appeal.

Will jugaad find a place of importance in the management consulting jargon?

Will it help companies better serve their customers at lower costs?  Or is it just old ideas recycled in exotic linguistic clothing?

Click here to read the article, and see for yourself.


At STINSON Brand Innovation, we have expanded our health, science, and technology branding work into India through a collaboration with BrandCare, a leading pharma brand management agency based in Mumbai.

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