Wednesday, February 10, 2010 launched in Japan – successfully applying global brand hallmarks developed by Stinson

So we’re pleased to see that our core branding of has been successfully translated and applied for the Japanese market.

It’s a great example of leveraging proven, tested visual and verbal brand hallmarks – all resulting from the StrategicGPS and ForwardFast work from Stinson Brand Innovation.

Last March, Melanie and I had the opportunity to visit CSL Behring K.K. in Tokyo where with met with the critical care and immunology team, led by our host Ms. Tae Itabashi. They manage commercial operations for CSL Behring in Japan and are involved in corporate planning, marketing, regulatory and medical information activities. We had a great exchange of ideas on how accelerate marketing of Berinert in Japan.

Click here to read the press release posted on the CSL Behring Japan website.

Congratulations to the CSL Behring team for the great work.

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