Friday, February 19, 2010

2 brand innovations combine for better patient management

In the last few days, I’ve posted blogs about informed patients and Walgreens Take Care clinics.

Now, here’s news that combines them both.

The pharmacy megachain announced its Optimal Wellness initiative, an education-based self-care program for people with chronic conditions kicking off with a focus on type 2 diabetes. Under the program, patients with the disease will be eligible to receive specialized health coaching and diabetes counseling from a Walgreens pharmacist or a Take Care Clinic nurse, all done in conjunction with the patient's primary care provider.

Click here to read more about it.

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