7 articles submitted to POWER BRANDS book of India’s most powerful brands

I was honored to be selected to contribute to POWER BRANDS: From Evolution To Revolution, a book that profiles 200 of India’s most powerful brands and the process that created them.

POWER BRANDS is being promoted as “a memoir of cult brands which would act as a strategic tool in reinforcing the leadership, legacy, sustainability and credibility of brands. POWER BRANDS promises to give Indian marketers a never before-experienced interpretation about the brands.”

I was asked to write seven articles for the POWER BRANDS book, covering a wide range of topics:

• How to Create Greater Value for Health Science and Technology Research With Earlier Brand Innovation
• Creating a Quality Brand Experience Through Event Marketing
• Building brands one touchpoint at a time: The Cinderella brand story of Glacéau Vitamin water
• Creating high-touch, high-volume events: How Starbucks creates and manages millions of personal brand engagements
• Transforming the trade show portfolio: How Xerox created “the conversation” objective
• Rewriting the rules of event marketing 2.0: How Microsoft is transforming its events into turbocharged experiences 
• How to Move Your Brand Forward Fast: A tool for moving a bio-pharma brand from memorability to loyalty
  

POWER BRANDS of India will be launched as a coffee table book by Planman Media Pvt. Ltd. in association with the Indian Council for Market Research (ICMR).

You can also read more about STINSON Brand Innovation and our international branding assignments in the “Global Issue” of our Accelerate newsletter.