26% effect of music on vascular function – a healthy dimension of sound

Researchers are finding that listening to music can benefit you physically and mentally.

In fact, listening to upbeat music that you like can actually promote the functioning of blood vessels. Blood vessels will expand by 26% by listening to music you enjoy. This has been found to aid cognitive recovery and decrease the risk of blood clots. Upbeat music is also found to be a great motivator of physical activity.

When building a brand, I encourage our teams to appeal to all the senses so that the brand becomes memorable. Too often, branding initiatives can get stuck on just the visual details -- but what about going beyond visual branding to sonic branding?

The element of sound could connect a brand to enjoyable (and now, more healthy) feelings.