Tuesday, January 06, 2009

New White Paper, “Creating a Quality Brand Experience Through Event Marketing”

My company, STINSON Brand Innovation, just released a new white paper for pharma and medical brand marketers entitled, “Creating a Quality Brand Experience Through Event Marketing.”

The white paper is available for free download at www.stinsonbrandinnovation.com/news2.htm. This newest white paper features case studies from the 2008 Experiential Marketing Summit and applications of key learnings for health, science, and technology brands. The white paper covers the following areas for creating a brand experience through event marketing:

· Top 6 Steps to a Successful Event
· Building Brands One Touchpoint at a Time
· Creating High Touch, High Volume Events
· Transforming the Tradeshow Portfolio
· Rewriting the Rules of Event Marketing
· Developing an Event Measurement Dashboard

Increased competition in the event marketing arena has lead us to find new and innovative ways of expanding the brand experience for our health, science, and technology clients’ brands. We apply the learnings from the Summit each year to our own case studies in hopes of making a bigger impact each time we participate in a new event.

This Brand Experience white paper not only includes mentions of case studies from well-known companies speaking at the Summit, but also provides charts, worksheets and tactics to help guide the audience in the steps it takes to create brand experiences at any type of event.

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