Tuesday, January 27, 2009

4 Tips to Get Unstuck -- So You Can Unleash More of Your Leverage Potential

We are service professionals who have a loyal fan-base of long-term clients. And we have a growing list of people who would love to work with us. And that sounds pretty great, right?

But there is just one problem.

Well, actually two problems:

One, a person can't possibly fit all these new people into his/her schedule; and two, you realize that just filling your days with more work is never going to help you get more value for your efforts.

Thats why I'm always on the look-out for ideas on how to get unstuck from the one-on-one trap and unleash our leverage potential. Here are four shared with me by Melanie Benson Strick, a business coach who teaches business people how to stop feeling overwhelmed so they can create more value and more prestige.

Tip #1: Get clear on what is really keeping you stuck. Is it having enough time to implement your idea? Is it a lack of awareness of leverage ideas? Or possibly not having enough clarity about what your clients would say yes to? When you get clear about the problem then you can identify the solution.

Tip #2: Be willing to let go of doing it yourself. If you read The CEO Factor Manifesto you will discover this is one of the biggest bottlenecks for massive growth. Do you think Oprah built her mega-empire alone? Nope, she understands the power of a team. You are going to have to get over yourself. You may think your team is never going to be as good as you, but they can get the job done well.

Tip #3: Reverse-engineer your funnel from your big offer. Think of what the ultimate end offer is (your $10k consulting offer, a big ticket group strategy session, a year-long branding program, etc.). Then look at what kind of group training could you offer to educate them on how to solve their core problem. Then give them 2 ways to implement what they've learned: one mid-level price where the group implements together and one high-level do it for them price.

Tip #4: Change your mindset from service professional to trusted advisor.” This may sound quite obvious, but if you start to look at your business as if you are the CEO then you will begin to recognize what your true role is. You may have started in your business by offering one-to-one services, but now you are going to have to re-educate clients as to why others on your team may be actually MORE qualified to serve them than you are.

I would love to hear which of these tips you will integrate to unleash your leverage potential. Be sure to share in the comments section below.

1 comment:

brian cohan said...

I especially like tip #2, it is well worth absorbing. We must learn to delegate in order to grow.
Thank you for sharing this insight.