Wednesday, January 21, 2009

1 website. Many bariatric benefits.

Covidien, a leading global provider of health care products, has launched a new website, that educates both patients and physicians on the benefits of bariatric surgery as a treatment for Type 2 diabetes.

Covidien is promoting a way to stop Type 2 diabetes with bariatric surgery before the effects of the disease take over the body.

The site conveys the positive results that can come from bariatric surgery by featuring testimonials from patients, data, procedural details, and pros and cons of the gastric bypass versus gastric band. It also connects patients and surgeons with a surgeon locator.

Websites have become a great tool in connecting patients and physicians, yet it has always been a little risky when marketing surgery and surgical devices to patients. Covidien successfully positioned its first venture into patient marketing through this website.

For more on Covidien follow the link to their homepage:

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