Friday, January 30, 2009

4 Million Snuggies. Even more on backorder. But you can win one today!

If you haven't heard by now the latest phenomenon Americans are crazy about -- Snuggies.
Snuggies are "the super soft, thick, luxurious fleece with roomy oversized sleeves that let you do what you want and still be wrapped totally in warmth". The Snuggie is conquering the sour economy by selling over 4 million units in just three months--and are currently on backorder!

The acceptance of Snuggies may be a result of the quirky commercials that show a family wearing Snuggies to a football game, and a man wrapped up on his couch reading looking like he just stepped out of a "Star Wars" movie.

"We weren't afraid to have a little fun," said Fred Vanore, president of Blue Moon Studios, which produced the Snuggie ads.

Snuggie brand may have hit exactly what American consumers need right now in this economy --comfort and good value, with a little fun. Here at STINSON we decided to get in on the fun and make our own Snuggie commercial. Watch our blog in the next few days to see how we use our Snuggies around the STINSON office.

Now, if you're ready to join in on the Snuggie craze you have two options. You could visit and place your order and wait 6 to 8 weeks --OR you could win your very own Snuggie from the Brand Innovator blog.

WIN YOUR VERY OWN SNUGGIE (plus, a bonus book light to read our new book, Forward.Fast. ) Here's how: share with us your own Snuggie video or your favorite Snuggie video on YouTube. You can even tell us where you plan to wear your Snuggie. We'll select 10 people from the comment board to receive a free Snuggie! (contest open until Monday 2/9/09)


Jenny said...

How lucky that you were able to get your hands out of your blanket to call and order some snuggies!

My favorite Youtube video is this one:

Although I would LOVE a snuggie, the one who needs it more than I do is Fremont. If you go to my blog ( and check out the photo album labeled "Fremont," you'll see that he could use the snuggie in the place of a handmade quilt!

Cris Saracco said...

"We are not monks, we are using Snuggies"


P.s.: I posted your blogpost in Brand 3.0, The WikiSemantic