5% of my blog readers now access by iPhone

A quick review of this week's blog stats reveals that 5% of readers are accessing from an iPhone.

That's an interesting development. I also recently optimize the format for better mobile readability, so perhaps that will make it even easier.

Thanks for following my inspirations.

3 trends in pharma branding I see in my crystal ball

Here’s a list of the top three trends I think will impact the industry in the next year to five years.

1. Branding goes mobile: Smart phones, electronic prescribing and medical records, and CME on-demand deliver highly personalized and relevant information when and where the healthcare professional needs it.

2. Patient-generated content grows: Social networks move beyond friends and entertainment of today (MySpace, Facebook, Eons, LinkedIn, Flickr, YouTube, etc.). Formal and informal patient group sites challenge “controlled” pharma information as users create, post, widget, tweet, download, and rate whatever they want.

3. The brand is the experience and marketing is a service: The rep was once the only “face” of the brand. Now, online initiatives, patient events, and trial programs are more appreciated. They become the start of customer conversations. And those marketers who best support their customers, providing value at every touchpoint, are the most successful.


These will be included in the Year in Preview issue of PharmaVoice magazine.

5 ways mobile marketing is on the move at conventions and meetings – “Can you text me now?”

Meeting planners are grabbing onto new mobile technologies that could help reach into the purses, belt pouches, and iPhone cases are every attendee.

Here are five mobile applications I’ve seen:

1. Hotels are using mobile technology to help with guest registration.
2. Event planners use mobile phones for surveys.
3. Conventions provide updates and schedules on mobile. (During one recent meeting, 3,274 messages were delivered to 12% of total delegates.)
4. On-demand response and polling are just a txt away.
5. One convention bureau has a .mobi website just for conference attendees to promote restaurants and other tourist spots.

Send me a note with other ways you think mobile could be used.