Monday, September 22, 2008

Unleash the Emotional Appeal of Your Product

In her recent blog posting, Columbia Business School professor Rita McGrath advises, “Competitors can copy your technology and match your pricing, but your emotional connection to customers will remain a strong differentiator.”

You can read her thoughts at
This is an important reason our ForwardFast model highlights “Brand Attitude” as an important attribute.

So what do you think? What are your favorite examples of a product that brings on an emotional appeal?

(I’m in Mumbai this week for the Asia Brand Summit. A photo and entry will be posted tomorrow.)

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