Monday, September 29, 2008

A look at Mumbai healthcare

In our discussion with Rashmi and Joyti from BrandCare, we learned a lot about the pharma marketing models at work in India. And while the patient-physician-pharmacy flow may at first appear similar that of the U.S., there are some practical differences. For example, an average GP sees about 100-120 patients a day. And about 20 medical representatives a day, too!

Here are photos of major hospitals and pharmacies.

We also were reminded of a public health matter – the risk of TB – in the frequent messages “Do not spit.”

1 comment:

Danny T. said...

great photos, they give a picture of the hustle that is India. I', traveling to Bangalore soon for a Nursing Start-up, cannot wait to experience it.