Tuesday, September 16, 2008

Mortgage Market Collapse Threatens Nation's Banner Ad Industry

Here’s a great commentary from my favorite paper – The Onion.

With the mortgage market reeling from massive loan defaults, analysts are now predicting disaster for the banner ad industry.

"Those eye-catching dancing motions on our nation's web pages are in dire jeopardy," said editor Brian Weingrad of the industry trade publication Banner AdWeek on Monday. "The reassuring sight of a smiling African-American woman jumping up and down and screaming with excitement could soon be a thing of the past."

The collapse is considered the worst crisis in online business since the Great Flash Animation Shortage of 2003 nearly wiped out that year's pop-up crop.

1 comment:

brian cohan said...


We should accurately view this period as a time of great opportunity, a time when the wheat will be separated from the chaff. What is important, as John Kotter points out in his new book "A Sense of Urgency" is that in times such as these, immediate meaningful action directed at external forces is required, as well as a general avoidance and quarantining of the "nattering nabobs of negativity" who tend to find any reason for not acting. The world will continue to accelerate, and we must accelerate with it.