Friday, September 26, 2008

Mumbai Medical Marketers: potential collaborators in India pharma market

During our trip to the Asia Brand Congress this week, we also met with two experience medical marketers: Bharat Bhardwaj and Rashmi Thosar.

Bharat is starting a new online healthcare portal -- and he sees tremendous potential in the untapped medical professional and patient web space.

Rashmi has a growing pharma brand consultancy, BrandCare, very similar in size and scope to our own company. She hosted us in the
BrandCare offices in the suburb of Mulund, just northeast of Mumbai.
She and I discussed at least six areas in which we could team up. It holds exciting possibilities for both of us. Her agency's creative work was quite impressive, and I'm anxious to do more together.

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