Monday, September 08, 2008

Create your own luck

We’ve all heard that the secret to success is to go after what you want with passion and focus, and take action.

But what part does “luck” play?

Barry Farber is the author of The 12 Clichés of Selling. He’s taught thousands of individuals and corporations how to break through barriers to achieve their sales, management and personal goals.

He offers these 4 tips to helping you create your own luck every day:

1. Charm 'em. Every day you make an impression that leaves a mental picture of who you are. Do people see you in a positive light? What makes them more open to doing business with you? An enthusiastic and positive attitude is one way to make a difference. First impressions make lasting ones, so remember to:
• give a strong handshake
• look people in the eye when you're speaking or listening to them
• smile
• put yourself in their shoes
• find something about them that's interesting, and
• put them in a better mood than they were in when you met them.

2. Steer clear of unlucky situations. One way to increase your luck is to get rid of prospects who take it away, such as those who:
• always argue with you on price
• always take a great deal of time with a small return on your investment
• don't have the opportunity to really benefit from your product or service.

3. Visualize success. Create a clear picture in your mind's eye of where you want to go and crystallize that vision in your mind every day. Make minimovies of your goals in your mind and play them every day. Luck seems to have a funny way of catching up with you when you start becoming what you think about all day long.

4. Be different and daring. When you step out of your comfort zone, exciting things start to happen. What three things separate you from the competition? An outrageous guarantee? Unique packages? A surprising way to get attention? If your aim is true and your product is strong, luck will come when you dare to be different.


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