Thursday, September 04, 2008

Free podcast: The New Rules Of Marketing And PR

In his continuing series on taking action, Rich Schefren recently added an interview with David Meerman Scott.

David is the author of "The New Rules Of Marketing And PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly".

It’s been a best-selling marketing book on Amazon for the past 18 months or so.

Rich comments, “This book breaks down some complicated theories to a simple-to-understand level that anyone can immediately implement. No kidding–once you finish this book, you’ll be all fired up to take action and start putting these principles into play.”

In the podcast, David answers questions such as…

• How does PR fit into today’s latest marketing techniques?
• How do you distinguish between what to give away for free and what to hold “close to the vest”?
• Is requiring opt-ins a master stroke…or a major mistake?
• Should I think of myself as a marketer–or publisher?
• What are the steps needed to take action and get started right away?

Plus lots more. And you can get it all right here.

Rich is offering it for no charge. No registration required.

So do me a favor – listen closely to the interview. And afterwards, tell me what you thought of the interview by posting a comment on my blog.

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