Wednesday, September 10, 2008

Dedicate your brand to something that matters

I was recently moved by the words in an ad campaign from Iona College in New Rochelle, NY. Clearly, the message is to recruit students, yet it could also be a call for a more meaningful mission for all of us marketers in health science branding.

Be inspired.
Inspired others.
Share knowledge.
Follow in big footsteps.
Make your own.
Be part of the chain.

Find your element.
Rise above.
Do what you love.
Have your own style.
Look for an opening.
Take a shot.
Make a splash.

See the TV commercial at

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