Wednesday, October 24, 2007

When you’re a Jet, you’re a Jet all the way

Back in 1957, West Side Story had all the elements of a Change Agent®:
• Relevance for audiences of all backgrounds and ages;
• Risks by stretching the existing bounds artistic imagination;
• Roadblocks overcome with determination for sure, but also support for collaborators;
• Rewards achieved through a mulitude of awards for the Broadway show, the movie, and the music;
• Repitition over many media, many actors, many venues, and many years.

Today, it celebrates 50 years as a Change Agent® musical -- and proves it can sustain its brand in productions all over the country.

Link to news about WSS.

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