Wednesday, October 17, 2007

The future is sending back good wishes and waiting with open arms.

You’ll find lots of good advice in the pages of WHAT’S NEXT: Creating The Future Now.

And some of it you may have even heard before: Stay ahead of the curve. Anticipate the next step. Always have your next idea waiting in the wings. Stay light on our feet, not entrenched. Champion change and innovation. And always be willing to give up the good to go for the great.

Dan Zadra writes in his introduction to the book, “In the past these little axioms were fun to read, but today they are crucial keys to survival. We are living and working in a time of unprecedented change. Overnight, changes in technology can fundamentally imperil not only what a company makes, but how the product is made and delivered. The rate of change will get faster, not slower. That spells great opportunity or potential disaster, depending on how you and your company choose to handle it. ‘A company must be willing to change faster than the world around it,’ warns a report from General Electric. ‘You either do what’s necessary to remain the best of what you do, or you don’t get to do it for very long.’”

The truth is, most companies die prematurely, and the number one killer is resistance to change, otherwise known as hardening of the attitudes.

I want STINSON Brand Innovation to be a company that thrives. I encourage you to be a Change Agent® rather than a victim of change. Relax, have fun, and welcome what comes next with open arms.


melanie said...
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melanie said...

Who would have thought Gandhi would contribute so much to our values as a company when he said, "Be the change you want to see in the world."

If you haven't been convinced of our company's capabilities yet, let the record show that our tools are based on the human experience.

Patrick said...

"Shape the future or the future will shape you."

copy regent said...

From a company standpoint:
Understanding why the change is necessary, the risks involved, removing obstacles, and rewarding change are keys to successful change and our Change Agent tool. ie, Relevance. Risk. Roadblocks. Rewards.

Personally: I choose to move into the future just one day at a time. And sometimes that's too long into the future!