Thursday, October 11, 2007

Send a message from Bob Dylan to your closest friends

I recall that when Snakes on a Plane came out, one of the word-of-mouth marketing tricks was to create a system for Samuel L. Jackson leave a message on people’s voicemails. This became a sort of viral marketing plan that was fun, cheap, and generated a lot of buzz and grassroots involvement.

Now comes the latest from Legacy Recordings to support the new Bob Dylan album.

You can send a message to a friend, changing the text of the message on the cards Dylan holds.

Very cool technology, and it will probably be another bridge between generations -- those that grew up with Bob and those just discovering him.

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