Recently, everyone on our STINSON Brand Innovation team chose a business book to read, summarize, and review. This was a great way for us all to benefit from the key advice from each book. We will post some of these reviews on the blog in the future.
If you are looking for an educational read, check these books out -- recommended by Entrepreneur magazine. Of course, no single business book contains everything you need to know, but these are the five that can offer you some actionable ideas:
1. Will It Fly? How to Know if Your New Business Idea Has Wings….Before You Take the Leap, by Thomas K. McKnight
2. The E-Myth Revisited: Why Most Small Businesses Don’t work and what to Do About It, by Michael E. Gerber
3. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits From Your Small Businesses, by Jay Conrad Levinson
4. The Business Planning Guide, by David H. Bangs, Jr.
5. Start Run & Grow a Successful Small Business, by Toolkit Media Group editors
To see some of the other books the STINSON team recommends, check out our Innovative Content page on Amazon.
Monday, April 27, 2009
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2 comments:
Nice list! Another "must-read" that would fit well in this list is a book that aims to answer the question, "How can you apply your strengths at work?"
"Go Put Your Strengths to Work" by Marcus Buckingham is designed to help you create an action plan for developing your strengths and apply them more effectively in your work and life.
We obsess about our weaknesses, constantly trying to improve them. Instead, focus on your strengths, build your environment around them, and you will be more productive. Check it out.
I've recently read the book "The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It" by John Gerzema and Ed Lebar. They focus on todays economy from a brand perspective and offer a ton of insight as to why and how things are happening today. They also discuss how things are going to change, if they haven't already, and offer up advice on how to keep your brand strong...
The book itself is very clearly laid out with highlights and plenty of graphic support through diagrams and illustrations, this book is hugely informative and intriguing.
The Brand Bubble does exist and eventually it will do what bubbles do best…pop!
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