Wednesday, November 05, 2008

Paul Newman, the brand guy, taught us a lesson in his marketing model.

In remembering Paul Newman, he demonstrated that innovation is not something you pursue purely in hope of gaining competitive advantage; you do it to transform unlikely ideas into life-changing breakthroughs.

That’s what author Tim Manners wrote in Advertising Age.

Newman understood that the strongest kind of brand was simply the kind that he, himself, would make in his own kitchen.

No comments: