Thursday, November 27, 2008

Design is thinking, not drawing.

George Kembel is the executive director of the Hasso Plattner Institute of Design.

He is quoted in last month’s Fast Company saying --

The, Stanford's design institute, teaches its students design thinking, not traditional design. Our goal is to prepare students not just to solve problems, but to find problems worth working on. They must have empathy for real people and their latent needs, and an attitude of prototyping to help them to get to big ideas.

No comments: