Friday, November 14, 2008

12 magazine cover knock-offs create a killer brand media strategy for Dexter.

While I haven’t seen the show yet (ask me again about my TV woes), I have seen the knife-sharp marketing behind Showtime's excellent serial thriller Dexter at work.

To scare up viewers for the series' third season, which began Sept. 28, Showtime produced a series of Dexter magazine covers.

I’ve read the credits for creative director, art director, photographers, and illustrator. All of you did great work. But who is the media director – the one who pulled off this coup?

Nice job.

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