I was featured in the May issue of QUIRKS Market Research Review, a leading industry publication.
The article was about combining the high-touch of personal customer insights with the high-tech of virtual groups and online interviews.
Specifically, I shared my experience with our N-of-8 focus group of hospital laboratory directors in 8 markets. We wanted to have focus groups to compare experiences, but could not have facilitated a group in any one city due to the competitive nature of the hospital labs. The webcams allowed us to have face-to-face interactions with a national sample.
Thanks to QUIRKS for including me, and to my friends at Fieldwork Webwork for arranging it.