Monday, June 11, 2012

N-of-8 with virtual platform featured in QUIRKS journal

I was featured in the May issue of QUIRKS Market Research Review, a leading industry publication.

The article was about combining the high-touch of personal customer insights with the high-tech of virtual groups and online interviews.

Specifically, I shared my experience with our N-of-8 focus group of hospital laboratory directors in 8 markets. We wanted to have focus groups to compare experiences, but could not have facilitated a group in any one city due to the competitive nature of the hospital labs. The webcams allowed us to have face-to-face interactions with a national sample.

Thanks to QUIRKS for including me, and to my friends at Fieldwork Webwork for arranging it.

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