Are you absolutely positive -- not just somewhat positive, but absolutely positive -- there is nothing else that can be done to identify benefits that new products offer? That is a question we asked our R&D folks.
They said 'oh sure', we are positive. We weren't so sure, and had them think about it more.
To the windowless room they went.
- They said, you know, the typical approach is to have the clinical team summarize the findings from the clinical trials.
- Then, we conduct market research by having physicians who treat patients with the condition review the findings and asking them a bunch of questions.
- We conduct market research with patients whohave the condition and ask them a bunch of questions