Wednesday, June 06, 2012

Words that establish the Ripa Hotel brand: Words that matter

Earlier this year when I stayed at the Ripa Hotel in Rome, I was greeted each day with inspiring words – words that matter – all around the hotel.

Especially these words in the elevator:  Happy and Dream.

They helped set the tone for the hotel’s brand:  all the staff were friendly, courteous and helpful.  The buffet breakfasts started our morning with an ample selection of hot and cold foods, along with my cafe latte.

The Ripa is located close to the center of Trastevere.  Read more about its design and concept at

I was happy with my visit.  And I dream of returning.

All this week, I’ve been blogging about words and how they matter in persuasive writing.

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