Wednesday, March 21, 2012

The QN2A Project: Questions Into Answers for cancer patients and caregivers

Today, a dramatically different, public service online & social resource was launched for those facing cancer: The QN2A Project ("Questions Into Answers.")

With partners Stand Up 2 Cancer and Cancer Treatment Centers of America, and featuring James Denton of "Desperate Housewives" fame, the QN2A Project ( was created to offer patients and caregivers the "Big Questions" to ask their healthcare professional in order to accelerate and improve the best therapy for them. 

The web is full of answers and advice, but we believed that 
  1. in the heat of the moment, people don't know the most helpful questions to ask their healthcare professional, and
  2. everyone's journey is unique, so by offering the questions, versus the answers, they could get the personalized answers they truly need.

People can go to to get, share, and print the "Top Ten" questions for both patients and caregivers, vote on new ones, and, the most important feature-- those who have faced that moment can share the question(s) that helped them the most.

The campaign for The QN2A Project features a print ad which will run in major magazines (that, using mobius's optical recognition software, you can take a photo of and text to see a special video,) the website, mobile, social sites (facebook, twitter, google+,) banner ads, and a video with James Denton (that will be featured on "Access Hollywood"!) You can't miss it.

The goal is to make this a "Top Five" Online Resource for those dealing with cancer, so that more lives can get the best treatment possible.

To do that, we need your help. If you, or a loved one or friend, are facing cancer or have faced cancer, please share the word about (personally posting to your facebook page, tweeting, emailing, etc.), so that they can get questions from others that have helped, or leave questions to give others a potential new chance.

This campaign will continue to evolve as it grows, giving us even more chances to innovate.

With your help, it can become a crucial, life-changing, ongoing resource. 


Anonymous said...

Hi Mark,
Thanks for the support!

Be sure to like, visit, follow, etc. . .our social connections, too!

linda holland said...


This is great. Since I actively work in the cancer patient/caregiver space in Southern California, I see such a need for this type of tool.

In fact every November we honor the often "forgotten and neglected" ones in the cancer experience, the caregiver. Our Make the Hope Happen fund raising initiative hosts a Celebration of Hope reception at UC San Diego Moores Cancer Center where we honor our extraordinary caregiver(s) of the year. Thanks for sharing. Linda Holland