In our jaded society, many individuals across the globe lack energy and vitality in their day-to-day lives.
That’s the topic today on one of the 10 mega-trends reported by Datamonitor. Its recent study outlines the most important issues shaping global consumers' buying behavior both now and in the future.
The reason I’m sharing it is the belief that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming “category myopia.”
“Pick-me-up consumerism” captures the situation whereby consumers are increasingly attentive about their alertness and are opting for products that deliver energy and performance benefits.
Research indicates that consumers across the globe are highly interested in functional products that boost mental and physical wellbeing.
Therefore, consumers are open to brand innovation of energy-boosting products that can help offset their diminishing energy levels caused by hectic lifestyles.