Wednesday, July 08, 2009

3 Trends in Pharma Branding Over the Next Five Years -- STINSON Brand Innovation, Inc. Releases White Paper

We are releasing our latest white paper titled, "A Look in the Crystal Ball: 3 Trends in Pharma Branding that will Impact the Industry Over the Next Five Years." This white paper is available for immediate free download on our website. Click here for your free download.

When considering the constant development of technology and the advancements of communication that is affecting every industry today, we wondered how it is affecting the pharma industry.

The three ideas we focus on in this white paper include:
  1. Mobile branding: Due to the explosion of mobile communications, brand media must now offer healthcare professionals highly personalized and relevant information when and where they need it.
  2. Growth of patient content: Health 2.0 (a subset of Web 2.0) has become a driving force in the further evolution towards customer-centric care--collaboration between patients, as well as between patients and their caregivers.
  3. The experience of the brand and marketing as a service: The relationship between doctors and drug reps has changed—and it may never be the same again.
Staying ahead of the game is a challenge for every brand innovator. "A Look in the Crystal Ball" is a white paper to stir advanced thinking into the future of pharma branding and highlight various ways to communicate a brand through popular social media sites, such as Facebook, LinkedIn, and Twitter.

This is our ninth white paper to be published by STINSON Brand Innovation on topics ranging from brand strategy to brand experiences. They are all available for free download on our website. Click here for free downloads of any of our white papers.

No comments: