Last week was the Cannes Advertising Festival. It's the Oscars of the ad world with awards given out in many different categories, including e-marketing. Its Cyber awards represent the best of the best in digital marketing in every industry. The digital agency for Pringles, Bridge Worldwide, created a banner ad (yes, banner ad) that won a Gold Cyber Lion award.
Read what Jonathan Richman, director of business development at Bridge Worldwide, thinks about how a Pringles banner ad can tell us something about digital marketing in pharma and healthcare. Click here to read his blog post.