N-of-8 groups: elements of an impactful meeting

I really enjoyed working with Cindy B over the years to create impactful N-of-8 groups.

Here's some notes from the archives as we thought about the elements of one meeting.

Stinson Joins GSW Worldwide

Dear Clients & Friends:

I’m pleased to share with you the news that I have joined GSW Worldwide, an inVentiv Health company and one of the largest healthcare advertising agencies in the world.

For the past 7 years as President of Stinson Brand Innovation, I have enjoyed building a brand consultancy for health, science, and technology products. Now with my integration into GSW Worldwide, we will be able to expand these brand strategy and account planning capabilities.

As of May 1, I am moving my operations to the GSW Worldwide office in Columbus, Ohio, where I will serve as Senior Vice President of Account Planning to lead the strategy and branding process for current and new clients. Other Stinson Brand Innovation staff members will also have various roles at GSW Worldwide.
I’m excited about joining such a well recognized and admired agency as GSW Worldwide. Our approach is aligned with the culture and branding philosophy of GSW Worldwide, so I believe our combination has a lot to offer clients. I see it taking our tools to a whole new level.

Thank you to our most valued clients and supporters who played a part in Stinson Brand Innovation over the years. And we look forward to working with you in the future at GSW Worldwide.

Top 10 "BrandInnovator" blogs of 2010

Here are the Top 10 "BrandInnovator" blogs of the year by Page View

3 Trends in Pharma Branding Over the Next Five Years -- STINSON Brand Innovation, Inc. Releases White Paper

We are releasing our latest white paper titled, "A Look in the Crystal Ball: 3 Trends in Pharma Branding that will Impact the Industry Over the Next Five Years." This white paper is available for immediate free download on our website. Click here for your free download.

When considering the constant development of technology and the advancements of communication that is affecting every industry today, we wondered how it is affecting the pharma industry.

The three ideas we focus on in this white paper include:

1. Mobile branding: Due to the explosion of mobile communications, brand media must now offer healthcare professionals highly personalized and relevant information when and where they need it.
2. Growth of patient content: Health 2.0 (a subset of Web 2.0) has become a driving force in the further evolution towards customer-centric care--collaboration between patients, as well as between patients and their caregivers.
3. The experience of the brand and marketing as a service: The relationship between doctors and drug reps has changed—and it may never be the same again.

Staying ahead of the game is a challenge for every brand innovator. "A Look in the Crystal Ball" is a white paper to stir advanced thinking into the future of pharma branding and highlight various ways to communicate a brand through popular social media sites, such as Facebook, LinkedIn, and Twitter.

This is our ninth white paper to be published by STINSON Brand Innovation on topics ranging from brand strategy to brand experiences. They are all available for free download on our website. Click here for free downloads of any of our white papers.