Thursday, October 30, 2008

Could you tell your story in a haiku?

Here’s an interesting idea from John Marden, a marketer & new business developer with Marden Marketing in the Twin Cities. He says:

When I am looking
to make copy clear, I use
the simple haiku.

It forces you to
trim out excess words. Focus
on the customer.

For final copy, break out of the strict haiku rules and sentence structure.

With just a quick look at an offering of a pre-paid pass that allows the purchaser to get into attractions/museums/sites:

"See all the best sights
in your favorite city
with one easy pass."


"Visit attractions
in your favorite city.
All for one low price!

You get the idea.

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