Friday, October 17, 2008


B-to-B, the magazine for marketing strategists, asked five industry experts to point out what works—and doesn't—in the world of b-to-b Web sites, and also to comment on a few of their favorite examples. This year's experts featured in the report a couple of weeks ago were:

• Hoa Loranger, user experience specialist, Nielsen Norman Group;
• William Rice, president, Web Marketing Association
• Alan Webber, senior analyst, Forrester Research
• Aaron Kahlow, chairman and founder of the Online Marketing Summit and managing partner of search and usability firm BusinessOnLine
• Dana Todd, CMO of Newsforce Inc. and chairwoman of Search Engine Marketing Professional Organization's (SEMPO's) education committee

Take a look at each of their picks here.

Target audience: Developers, creative professionals, knowledge workers, IT professionals

Cisco Systems
Target audience: IT executives and users—and most recently, the small and midsize business market

Formway Furniture
Target audience: Architects, interior designers, business owners, facilities managers

InFocus Corp.
Target audience: IT professionals and company purchasing agents

IT Toolbox
Information Technology Toolbox
Target audience: IT professionals

Johns Manville
Target audience: Building professionals, architects and specifiers, mechanical engineers

TechSmith Corp.
Target audience: Institutions and businesses, or anyone who wants to communicate their ideas and experiences visually

Suni Imaging
Target audience: Dental professionals

Target audience: Industrial buyers and engineers across many verticals, as well as the government and military

United States Postal Service
Target audience: Consumers and businesses

1 comment:

Kathleen said...

Hi Mark, what a great resource of sites to have! I'm so glad I stumbled upon your article because after visiting some of these sites I don’t know how I managed to maneuver through the internet without them. I think that these are great sites for everyone to have at their disposal but I admit it was a little frustrating having to cut and paste each site. I think it would be helpful if you provided direct links to each of them in the post. It would make it much more accessible for your readers! Thanks and keep up with the great posts! :)