10 GREAT WEBSITES

B-to-B, the magazine for marketing strategists, asked five industry experts to point out what works—and doesn't—in the world of b-to-b Web sites, and also to comment on a few of their favorite examples. This year's experts featured in the report a couple of weeks ago were:

• Hoa Loranger, user experience specialist, Nielsen Norman Group;
• William Rice, president, Web Marketing Association
• Alan Webber, senior analyst, Forrester Research
• Aaron Kahlow, chairman and founder of the Online Marketing Summit and managing partner of search and usability firm BusinessOnLine
• Dana Todd, CMO of Newsforce Inc. and chairwoman of Search Engine Marketing Professional Organization's (SEMPO's) education committee

Take a look at each of their picks here.


Adobe
URL: http://www.adobe.com
Target audience: Developers, creative professionals, knowledge workers, IT professionals




Cisco Systems
URL: http://www.cisco.com
Target audience: IT executives and users—and most recently, the small and midsize business market




Formway Furniture
URL: http://www.formway.com
Target audience: Architects, interior designers, business owners, facilities managers




InFocus Corp.
URL: http://www.infocus.com
Target audience: IT professionals and company purchasing agents




IT Toolbox
Information Technology Toolbox
URL: http://www.ITtoolbox.com
Target audience: IT professionals




Johns Manville
URL: http://www.specjm.com
Target audience: Building professionals, architects and specifiers, mechanical engineers




TechSmith Corp.
URL: http://www.Techsmith.com
Target audience: Institutions and businesses, or anyone who wants to communicate their ideas and experiences visually




Suni Imaging
URL: http://www.suni.com
Target audience: Dental professionals




ThomasNet
URL: http://www.thomasnet.com
Target audience: Industrial buyers and engineers across many verticals, as well as the government and military




United States Postal Service
URL: http://www.USPS.com
Target audience: Consumers and businesses