So many mission statements I’ve read contain words like “value” and “service” but often fail to explain what the founders truly care about, much less inspire anyone else to care.
So when I saw the Holstee mission statement, it was an exception. The Brooklyn, New York–based company sells eco-friendly clothing and accessories. It has risen from obscurity in the past year after its Holstee manifesto went viral.
The document has been viewed online more than 50 million times and translated into 12 languages.
Inc. magazine recently spoke with its founder about the impact a strong mission statement can have on a company. Here’s an excerpt of their conversation:
Lapowsky: There are a lot of great lines in there. What's your favorite?
Pfortmüller: "Life is about the people you meet and the things you create with them." I strongly believe that. Here at Holstee, I have the luck of working with my two best friends. We live together. We work together. We really live that.
Click to read the full interview at