It was one of the 10 most important issues shaping global consumers' buying behavior both now and in the future.
Today, I want to give you the flip-side of simply eating less – and that is “positive nutrition,” or consumers who are eating and drinking for proactively for wellbeing.
Here are the key points:
- Eating for wellbeing: changeable dietary routines mean that consumers are willing to change their dietary habits, even when outside pressures can sometimes make this difficult.
- Embracing diet diversity: a more balanced and varied diet is something which an increasing number of consumers pay attention to.
- Purity and freshness: the pursuit of product choices means that consumers will not compromise on freshness, so products that cannot guarantee this face being overlooked.
- Functional foods and personalized nutrition: consumers are becoming less skeptical about functional foods, but manufacturers must still win confidence in the key areas of trust, price and taste to widen appeal.
- Being hydrated: more than simply drinking adequate quantities of water, the need for instant and continuous hydration has grown in consumer importance.