Despite what they say about airplane food, I think UNITED has continually improved its meals in business class.
During my recent trip to Europe, I took time to read more about the brand improvements they're making: from the demitasse of fresh tomato
shellfish soup with bay scallops, to the pan-seared turbot fish and grilled
shrimp with lobster Newburg sauce, to the freshly brewed Emilio Caffe Italian
espresso.
My flight from Berlin to Newark featured James Canora, a 12-year member of the Congress of Chefs. James is
chef and co-owner at Valentino's on the Green in Bayside, NY. He also serves as
corporate consulting chef for the world famous New York City Delmonico's and is
co-author of Dining at Delmonico's. Through his company, NYC Culinary Events,
Canora specializes in catering and menu consulting for private events.
Previously at Tribeca Grill, James managed production of The Tribeca Grill
Cookbook and The Shared Table, as well as special events and promotions through
which he became known as "Chef to the Stars."
Starting next week, United will further extend its BusinessFirst service, offering an elevated business-class service with new amenities. These
will include an additional entree option, for a total of four, designed
by United’s Congress of Chefs. United is also changing the way it
prepares business-class meals to improve the quality and taste. In
BusinessFirst, the airline will also offer expanded wine selections
chosen by Doug Frost, Sommelier and Master of Wine; and a new ice-cream
sundae dessert option, with a choice of six toppings.
Additionally, in its BusinessFirst cabins United will offer improved
in-flight entertainment, including noise-reduction headsets; new amenity
kits featuring Philosophy-brand skin-care products; and duvet-style
blankets and higher-quality pillows and hot towels.
“The
re-branded cabins offer premium-cabin customers the highest levels of
service, every time they fly,” says Mark Bergsrud, United’s senior vice
president of marketing. “We are keeping the products that our customers
tell us they value the most as we continue to build the world’s leading
airline.”
United will offer premium
snacks including all-natural pop chips, Emerald nuts, Clif organic
energy bars, Toblerone Swiss milk chocolate and fresh fruit. It will
also offer warmed nuts, presented in a small china bowl, on all lunch
and dinner services; and ice-cream sundaes offered with a choice of six
toppings, available on many transcontinental lunch and dinner services.
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